AFMDA

American Friends of Magen David Adom is the sole U.S. fundraising arm of MDA, Israel's first-aid and disaster relief organization. The new management of AFMDA selected SandorMax to invigorate its identity and develop a comprehensive marketing program to reach target audiences and achieve development goals. The new identity and marketing program reflect the urgency of the AFMDA cause and the progressive philosophy of its mission. SandorMax also developed online identity standards to ensure consistency of brand and messaging by AMFDA headquarters and all regional offices.

This exciting refresh of the AFMDA brand encompassed identity redesign, campaign kits, newsletters, direct mail and e-marketing campaigns. The brand identity program was deemed a great success by AFMDA management, development teams, as well as regional fundraising representatives.

Other AFMDA projects

View communications program
 View website and e-marketing campaign

Project overview

View AFMDA project at a glance

Client comments

“Your great creative work and non-stop dedication to our marketing projects have added significantly to our successful fundraising. We consider SandorMax to be an integral part of our marketing communications team.”

- Robert Kern
Director of Marketing & Communications
American Friends of Magen David Adom