Athlon

SandorMax partnered with Athlon, a leading corporate image management consultancy, to refresh its identity and business communications collateral. The typography and iconography of the logo was refreshed, while leveraging the athlon as a symbol of excellence. The shape of the orange arc evokes the athlon trophy of ancient Greece and the color palette conveys contemporary creativity and the unexpected.

As part of the Athlon marketing program, SandorMax developed a new website which clearly communicates the firm's full complement of services using a concise visual vocabulary. The website launch was preceded by a direct mail campaign using a series of postcards to reinforce the brand message and visual cues of the revitalized website.

Project overview

View Athlon project at a glance