Edgewood Bath and Tennis Club

We worked closely with the founders of Edgewood to create their brand as they developed their new bath and tennis club from the ground up.  The founders wanted a logo that would be memorable as a stand-alone logomark, but one that could also be easily adapted to swim and tennis teams and other club divisions. The Edgewood swim and tennis metaphors were captured in a distinctly identifiable logomark that reflects the encompassing world of Edgewood. The official US Tennis Association court colors were incorporated to reinforce the vibrancy and athleticism of the Edgewood experience.

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