Tears Naturale

SandorMax developed branding and packaging designs to revitalize the Tears Naturale line of lubricant eye drops, a product of Alcon Laboratories. The goal of the new identity was to refresh and enliven the brand, while allowing for flexible application to future product line extension. SandorMax developed a new, dynamic identity to project a feeling of energy and movement. The color and shape of the mark was developed for maximum visual effect on packaging and to support scalability for future communication formats.

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