Good Directions
Good Directions is one of the oldest manufacturers of decorative products for home and garden, known for quality and craftsmanship. SandorMax was selected to revitalize the brand and develop new collateral to introduce the company’s extensive product line to an expanded dealer network. We developed a direct mail promotional series that was featured in The Big Book of Layouts. Artistic advertisements and editorial style brochures were also created to convey the enduring American classic style of these home and garden products.
As the new materials generated increased interest and sales, we were brought on board to redesign their e-commerce website, product packaging and a full line of products and merchandising in collaboration with the Smithsonian Institution.
Other Good Directions projects
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