Tecton

Tecton is a cutting edge architectural firm whose communications materials did not reflect the quality of its work. We were brought in to develop a series of brochures to reflect the firm’s deep roots and capabilities in key verticals markets. We devised a design concept for the series that could be applied across each target market, with specific imagery, color palettes, typography and copywriting for each vertical. The design called for accordion fold brochures with strategic die cuts revealing words behind, creating interaction and an element of surprise as the brochure is explored.