CADapult
SandorMax was brought on board by CADapult to help this established technology company develop an internet marketing strategy and detailed e-marketing action plan to increase market share and boost sales. This comprehensive strategic plan set the direction for the company's e-marketing program and sales growth strategy, including redesign of their existing website, strategy for webcasts, e-newsletters, search engine optimization, improving conversion rates and online lead generation. A central component of the e-marketing strategy was our redesign and content development for CADapult's new website.
The project also included a total overhaul of their brand identity, positioning and marketing materials, including design and copywriting for more effective targeting and dialogue with their vertical markets. The new marketing direction put into motion by SandorMax has proven to be a business development success and a solid game plan for the company's ongoing growth.
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Project overview
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