Good Directions

As part of an extensive rebranding and marketing partnership with Good Directions, we were asked to overhaul the packaging and merchandising for their entire product line. Our concept was to create a family of designs that grouped all products into three main lines – patio, garden and rooftop. Textural motifs and color palettes were applied across these themes to create consistency and clarity in the mind of the consumer. The new packaging was well received by dealers – from big box stores to small boutiques alike – for the assistance provided in appealing to and educating consumers and increasing sales.

Other Good Directions projects

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