Tears Naturale

As part of a comprehensive refresh of the Tears Naturale product line of lubricant eye drops, SandorMax developed new packaging designs to revitalize the brand. The new packaging system cohesively positions the product portfolio, while color-coding and iconic diagrams distinguish individual components. The packaging retains visual and color cues from the prior design to minimize customer loss. The caduceus symbol was retained to reflect the trustworthiness and medical reliability of the product. Angled graphic components create movement and, along with color and foil application, distinguish the product from others in a crowded category.

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