SandorMax has developed a time-proven process for ensuring optimum efficiency, creativity and strategic business results for each marketing communications program.

Discover
The discovery phase is the foundation for any successful marketing initiative. Upon project initiation, SandorMax works closely with key client stakeholders to uncover and distill brand perception, market positioning, business strategy alignment and project goals. Through discovery sessions, interviews, research and observation, we will elicit a thorough understanding of your brand opportunities and strategic direction for the campaign.

Analyze
Drawing on the information-rich output from the discovery phase, we formalize company positioning, assess current marketing strategies and perform competitive analysis to clearly understand the marketplace potential for the product or service. Outcome of this phase will inform marketing goals and direction, creative strategy and milestone schedule for the campaign.

Create
After the formal direction is presented to and confirmed by the client, SandorMax will proceed with creative direction. During this phase, we work closely with our client to develop an integrated corporate identity throughout the marketing communications program that will express the brand essence and build competitive advantage.

Implement
Design and copy elements are applied to marketing communications collateral in all forms such as stationery systems, sales collateral, promotional materials, advertisements, interactive communications and merchandising elements. Integrated marketing communications are rolled-out for use by employees, the sales force and partner networks. Visual standards guidelines, print or on-line, are developed to facilitate proper application of brand identity and marketing collateral.

Optimize
Improvement and optimization of the marketing communications program is an ongoing process. We assist our clients on an ongoing, as-needed basis to assess the effectiveness of the marketing program, evaluate return on investment of marketing initiatives and make recommendations for improvement. In addition to quantitative analysis and evaluation, internal communications and feedback are captured to inform enhancements and ensure the ongoing effectiveness of the marketing program.